So we know the Call of Duty brand is a license to print money, but did you know each release is more commercially successful than the last? Black Ops, the latest installment of the Call of Duty franchise by Treyarch, has broken the previous sales record of biggest launch in entertainment history held by last years Modern Warfare 2.
Black Ops sold 5.6 million copies in Europe and North America on launch day alone, raking in US$360 million. Modern Warfare 2 in comparison sold 4.7 million copies in the same time frame for a total of US$ 310 million. Activision needn't be worried about the mass of Infinity Ward employees(Modern Warfare 2 developer) jumping ship last year and joining the EA camp after all.